Meet Our Founders

Joe is a 7 Year Ex-Amazonian (2014 - 2021), building his career and skillset through a variety of Sales, Marketing, and Management Roles within the Marketplace and Retail Organizations at Amazon.com. Direct experience includes launching/collaborating with over 500+ Brands of all sizes on strategic Amazon growth opportunities, leading Business Development for internal startups like Shop Local, and the Amazon Accelerator program, and consistently growing brands he/his team managed for the better part of a decade.
As a Sr. Manager within the Strategic Account Services Organization for Beauty Vendors at Amazon, Joe was directly responsible for hiring and developing a team of 10-20 managers and account managers, overseeing $650MM in annual revenue while fostering and growing the business of the largest Beauty Brands in the world on Amazon.
As VP of e-Commerce Marketplaces for L10 Brands (2021), Joe oversaw an organization of 20+ individuals, scaling 5 separate brands representing 60% of the company's top-line of sales, and a $10MM+ annual advertising budget. Within the first 3 months, his efforts led to generating a profitable weekly sales increase of 200%+.

Eddie has 24 years of international experience in Executive-level roles across multiple industries, such as e-Commerce, Marketing, Software, Manufacturing and Banking. Member of multiple Amazon Sellers Masterminds and Growth networks.
Growth Marketing Strategist specialized in applying the latest Digital Marketing techniques to improve rankings and sales, while developing owned assets such as Email, SMS and Facebook Messenger lists (25K+ subscribers).
As VP of Demand Generation for L10 Brands, Eddie ranked to the top of page 1 over 50 products and delivered a framework for post-purchase email marketing campaigns expected to add an additional 20%-30% of additional revenue over 1 year for a catalog of 3 flagship brands consisting of 1K+ SKUs and $100MM+ in annual e-Commerce revenue.