Full-time hire
- Who you get
- One person.And one person can't cover marketplace, marketing and operations.
- How you start
- A 6-month executive search.
- How it's priced
- $250K+ a year, before equity and benefits.
Fractional eCommerce Leadership
Your Fractional
Heads of eCommerce.
Amazon insiders. Experienced brand builders. Your leadership team for profit-first growth, with the people, strategy and execution to move your Channel forward.
The Amplify model
Executive leadershipConnected execution
The experience
behind your Channel.
$1.2BVendor portfolio run
inside Amazon
inside Amazon
500+Brands launched
and scaled on Amazon
and scaled on Amazon
35 yrsCombined executive
experience
experience
$1B+New-to-Amazon revenue
from our executives’ tenure
from our executives’ tenure
Brands our team has grown: in-house, at Amazon, and as clients
Most agencies sell you a task list.
Any Amazon agency can impress you with the sheer amount of work they'll do, then hand your brand to a junior account manager. You know the model: high staff turnover, task-based execution, incentives that reward activity instead of profit.
It's not that agencies are bad people.It's that the model is built wrong.
We built the alternative.
- Executive leadership.The people who set your strategy are the people who run it.
- Fractional cost.A Head of eCommerce without the full-time headcount.
- Aligned incentives.Paid to grow profit, not to complete tasks.
THE TASK-LIST MODEL
Separate tasks.
AdvertisingListingsOperations
You connect the dots.
THE AMPLIFY MODEL
One accountable owner.
Strategy↓Execution↓Performance review
One plan. One Channel P&L.
The Comparison
Three ways to get eCommerce leadership.
Only one is built around your profit.
Typical agency
- Who you get
- A junior account manager, with high staff turnover.
- How you start
- A free "audit" that's really a sales pitch.
- How it's priced
- A task list.Incentives that reward activity, not profit.
AMPLIFY
Fractional Heads
- Who you get
- Three specialised executives: marketplace, marketing, operations.
- How you start
- Weeks, not months.The Brand Audit is recommended, not required.
- How it's priced
- Retainer + growth commission.Earned only when the agreed year-over-year growth target is met, reviewed monthly.
Who It's For
Four stages where Fractional Leadership fits.
Launching on Amazon
You're taking the brand onto Amazon and want the Channel built right from day one: catalog, advertising and operations, in the correct sequence.
Scaling what works
The Channel is growing and needs senior ownership to keep compounding: strategy, sequence, and a P&L view.
A retail brand entering Amazon
You've won in retail. Amazon runs by different rules, and we spent years inside the building learning them.
Underperforming or in turnaround
Sales are flat or profit is eroding. We diagnose first, then run a phased recovery-and-growth sequence: immediate fixes before scale.
The Handover
You stop running the Channel.
You start running the brand.
Every line below is a strategy the Channel demands, whether or not anyone senior is watching it.
On our engagements it moves off your desk and onto ours, and it stays there.
Your side
- Your team, back on the brand.
- Room to launch and expand the catalog.
- Retail and wholesale conversations you now have time for.
- A Channel you can report on without chasing it.
- Every decision still yours.
Amplify runs this
- Found in search, chosen on the pageListing copy, backend fields and keyword ranking
- A brand story that converts, not just describesA+ content, demand-generation imagery, positioning
- Every advertising dollar judged on returnBids, dayparting, negatives and placement spend
- Margin protected where it quietly leaksIn-stock cover, storage exposure, demand forecasting
- Strategic Amazon relationships, worked properlyCases, reinstatements, escalations and beta programs
- Room to expand the catalog and hold priceCompetitor gaps, SKU variations, bundles, pricing
- You always know where the Channel standsWeekly collaboration, monthly and quarterly reviews
C-level vision and strategy, without the full-time executive headcount cost.
Handled by named executives, measured on your P&L
The People On Your P&L
Named executives.
Not "a dedicated team of experts."
Joe Spann
Marketplace Strategy & Growth
Co-Founder
7 years inside Amazon. Ran a $1.2B beauty vendor portfolio in Strategic Account Services.
LinkedIn ↗
Eddie Treizman
Marketing Strategy, Tech & Operations
Co-Founder
24 years in executive roles across eCommerce, marketing, software and banking.
LinkedIn ↗
Sarah Cornell
Accounts Success & Operations
Head of Customer Success
Inside Amazon 2012–2021. Oversaw $6.5B in consumer-electronics vendor revenue.
LinkedIn ↗The Operating System
Our logo is our operating system.
The Amplify flywheel is how brands compound.
Each turn feeds the next. That's why it's our mark.
1
Acquisition. Win the customer on Amazon: keyword rankings, advertising efficiency, and listings built to convert.
2
Awareness. Extend proven winners into Walmart and secondary marketplaces, compounding branded search back on Amazon.
3
Conversions. Maximize conversion where it matters most, your Amazon detail pages: content, pricing, reviews and A+ working together. Your D2C site complements the Channel.
4
Expansion. Take the flywheel into retail and international marketplaces. Each turn funds the next.
The Tip of the Spear
The Brand Audit
Free audits are sales pitches. Ours is a complete executive diagnostic covering profitability, advertising waste, catalog and market opportunity, with every finding paired to a recommended action.
- Diagnose before you spend.Where margin leaks, where advertising buys nothing, where the catalog blocks its own growth.
- Sequence the fixes.Findings ordered by what compounds, not by what is easiest to bill.
- Turn findings into action.A prioritized roadmap connects what your account reveals to what your team does next.
About two weeks.Half the fee is credited back when you engage.
A plan built from your account.
- 01Diagnose
Margin, advertising, catalog and market.
- 02Prioritize
Find the fixes with the greatest impact.
- 03Build the plan
Clear recommendations. An order of action.
50%
of the audit fee creditedwhen you engage Amplify.
What Clients Say
In their words, not ours.
-
"I wanted to express my sincere thanks to you and the entire Amplify team for the fantastic job on this project. Completing updates for over 300 product listings, resolving thousands of Salsify errors [...] I know I speak for the whole team when I say thank you for everything."
Matthew ObendorfeCommerce Manager, Petwise
-
"We have been incredibly impressed with the progress Amplify has made with our Amazon store and listings in the U.S. [...] complete professionals that we would highly recommend to anyone interested."
David OosterlooManaging Director, Bali Body
-
"The team did an incredible amount of work in a short amount of time and supported us during a key point in the year."
Anna CoffouFractional CMO, Petwise
-
"Everyone here has been very happy with the work. Your team consistently goes above and beyond. You're professional, helpful, kind, and genuinely fun to work with. [...] You've been outstanding partners."
Steve SmithVP Retail Division, Wakefield BioChar
-
"Amplify eComm has been our partner for several years [...] They're true experts in their craft, and their work elevates everyone around them. They stay ahead of industry trends, move quickly, and collaborate closely with us, helping our organization build stronger technology."
Shelby RothenbergDirector of Customer Success, Kapoq
-
"The Amplify Amazon Team is second to none! If your brand and product lineup is looking to be successful in the digital space, these are your guys. Their wealth of experience and knowledge can fast track your brand and bring you unprecedented results."
Dennis M O’TooleBusiness Development Leader, DMO Consulting
Tracked Accountability
The Failure Nobody Reports Has a Name.
Every promise has an owner and a date
If nobody accepted it and nobody dated it, it comes back flagged, never filled in with a guess.
Waiting on a reply pauses nothing
An item is blocked only when it waits on a named external dependency. Waiting on us is not a block.
Silence is never treated as done
Nothing closes because it stopped being mentioned. It moves to lapsed and stays visible.
FAQ
Questions we hear in the first call.
1Do you replace my in-house team?
No. Our team works alongside the team you already have and make it stronger by complementing our Amazon expertise with your brand knowledge. Together we define strategy, execution priorities and operating processes, and where you have gaps we bring dedicated resources to fill them.
2How is this different from other Amazon agencies?
Others sell a task list and hand the work to a junior account manager. As your Fractional Heads of eCommerce we take leadership-level ownership of your Channel P&L: strategy, roadmap and weekly direction of the work, with incentives aligned to your growth through a retainer plus growth commission.
3How is the engagement priced, and is there a minimum?
A retainer plus a share of growth. The retainer is scoped to the resources your account actually needs, aligned to your profitability and growth goals, so there is no arbitrary minimum. The growth commission is earned only when an agreed year-over-year growth target is met, reviewed monthly, so we are paid for growth you can measure rather than for tasks performed.
4Who actually works on our account?
You work directly with the executives on this site. Joe Spann spent 7 years inside Amazon running a $1.2B beauty vendor portfolio, Sarah Cornell oversaw $6.5B in consumer electronics vendor revenue there, and Eddie Treizman brings 24 years of executive experience across eCommerce, marketing, software and banking. Strategy is never delegated to a junior pod.
Ready for leadership, not another vendor?
Your inquiry goes to a founder, not a sales rep.We'll tell you honestly whether the model fits.
RETAINER + GROWTH COMMISSION · EARNED ON AGREED YEAR-OVER-YEAR GROWTH