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How We Skyrocketed a Beauty Brand's Sales by 350%+ on Amazon Prime Day 2022

Updated: Jun 28, 2023

Time to read: 3 minutes


Amazon Prime Day Sales Growth

SECTIONS

Facing Reality: Overcoming Flat Prime Day Sales

Setting the Bar High: Aiming for 20% Year-Over-Year Sales Growth

Shattering Expectations: A Story of Remarkable Sales Growth

Blueprint for Success: The Strategy That Made It Happen

 

Facing Reality: Overcoming Flat Prime Day Sales


With high aspirations and a passion for their products, our emerging beauty brand client approached Amazon Prime Day as a golden opportunity. However, the harsh reality of stagnant sales from past events was a bitter pill to swallow. These weren't mere figures – they represented unfulfilled potential and shattered hopes. The objective was evident: we needed to revitalize their sales and reignite their ambition.



Setting the Bar High: Aiming for 20% Year-Over-Year Sales Growth


Undeterred by past setbacks, we jointly set an ambitious target: 20% year-over-year sales growth. A lofty goal requiring more than just tactical expertise, it demanded a steadfast belief in transformation and the confidence to employ innovative strategies.



Shattering Expectations: A Story of Remarkable Sales Growth


The path was challenging, but the outcomes were truly spectacular:


Prime Day 2022 saw sales soaring 3.5X, scaling from $9.6k in 2021 to a striking $34k+, and their overall traffic increased over 480% across the Holiday!


Sales for June and July 2022 witnessed a stellar rise in monthly sales of over 150%, surging from $71k to $211k in June and from $92k to $211k in July.


Every dollar gained reaffirmed their dedication and the efficacy of our partnership.


Prime Day Sales 2022 Growth


Blueprint for Success: The Strategy That Made It Happen


Our shared success was a testament to a carefully crafted strategy and a deep-seated partnership. We operated as an integral part of their team, aligning our aspirations with theirs and overcoming challenges together.


We kick-started our journey in March, revitalizing their catalog to attract and convert visitors. Come April, we deployed our effective Catalog Strategy, transforming their ASINs. By May, armed with a revamped catalog, we launched our proprietary PPC ads strategy, boosting their ASIN rankings ahead of Prime Day, and paving the way for a record-breaking performance.


Now, it's your turn to shatter barriers and realize your brand's true potential. Let's transform your Amazon Business. Take the first step – sign up for a free audit today. Your success story awaits!



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