Meet Amplify eComm

The People Behind
Your Next Chapter.

Two of us built our careers inside Amazon.One of us built brands as a Seller on it.

We watched great brands get handed to junior account managers, at agencies and sometimes inside Amazon programs too.

Amplify eComm exists so a select group of brands can have what only the biggest vendors get: senior people who own the outcome.

FRACTIONAL HEADS OF ECOMMERCESenior Leadership.
Inside Your Team.
YOUR EXISTING TEAMBrand Knowledge + Business Priorities
MarketplaceStrategy & Growth
MarketingDemand & Positioning
OperationsAccount Execution & Customer Success
ONE CONNECTED PLANYour Channel. Our Accountability.

Full Bios

The people who own the outcome

Amazon insiders.
Experienced brand builders.
Joe Spann, Co-Founder

Joe Spann

Marketplace Strategy & Growth

Co-Founder

7 years inside Amazon, where he ran a $1.2B beauty vendor portfolio in Strategic Account Services and launched 500+ brands with $1B+ in new-to-Amazon revenue. As VP at a consumer-brand aggregator, he drove a 200%+ weekly sales lift within 3 months.

LinkedIn ↗
Eddie Treizman, Co-Founder

Eddie Treizman

Marketing Strategy, Tech & Operations

Co-Founder

24 years in executive roles across eCommerce, marketing, software and banking: demand generation, owned audiences of 25K+ subscribers, and the tech stack. As VP of Demand Generation at a consumer-brand aggregator, he ranked 50+ products to page 1 and built a post-purchase email framework projected to add 20–30% revenue on a $100MM+ catalog.

LinkedIn ↗
Sarah Cornell, Head of Customer Success

Sarah Cornell

Accounts Success & Operations

Head of Customer Success

Inside Amazon 2012–2021. Tier-1 Sr. Manager overseeing $6.5B in consumer-electronics vendor revenue across 1P and 3P, including IR500 automation programs. At Amazon she drove $500M+ in annual revenue via category and international expansion.

LinkedIn ↗

The Model

Three Disciplines. One Operating Team.

The people above connect strategy to the work your account needs next.

ONE SHARED PRIORITY LISTLeadership Works With Your Team.

Your brand knowledge. Our eCommerce judgment. Dedicated resources sized to the work.

  1. 01Agree the Priorities
  2. 02Assign the Work
  3. 03Review the Outcome

Ready for leadership, not another vendor?

Your inquiry goes to a founder, not a sales rep.We'll tell you honestly whether the model fits.

RETAINER + GROWTH COMMISSION · EARNED ON AGREED YEAR-OVER-YEAR GROWTH