Fractional Executive Leadership
The executive search takes 6 months.The hire costs $250K+.And one person can't cover marketplace, marketing and operations anyway. With Amplify you get three specialised heads, backed by our own internal team of seasoned expert operators who manage the day-to-day and strategic implementation on your behalf, at a fraction of the full-time cost.
Working alongside your team.
Accountable for your Channel.
What You Get
Leadership-level ownership of your eCommerce P&L. We own the number, not the activity report, and every decision is weighed against its effect on your bottom line.
Where to compete and in what order, with direction set by executives who've run this at Amazon scale. You always know what comes next and why it's sequenced that way.
We provide dedicated team resources where you need them and collaborate with the team you already have. Priorities set and work directed, week by week.
Vendor and Amazon relationship management, including SAS navigation. Our team has worked this from inside Amazon of that table.
Behind the three heads sits our internal team of expert operators who handle the day-to-day and strategic implementation, so direction becomes execution without you hiring anyone.
Weekly collabs with your team. Monthly and quarterly business reviews with you.
The Model
Marketplace, marketing and operations are three different jobs. You get a specialist leading each, not one stretched hire trying to cover all three. Engage them the way you'd engage your law firm or CPA: senior counsel on retainer, accountable for outcomes rather than hours.
FAQ
Amazon US first, across 1P and 3P. We treat Amazon as the cornerstone of a complete Channel strategy: once the core engine is compounding, the same flywheel extends into secondary US marketplaces, international Amazon, your D2C site and retail.
Three moves. The Brand Audit diagnoses the account in two weeks. The findings become a prioritized 90-day roadmap. From there we run the operating cadence: weekly collabs with your team plus monthly and quarterly business reviews covering profitability, sales, advertising and catalog performance.
With a conversation, not a contract. Book an intro call with a founder and we'll assess where your Channel stands and whether the model fits. From there, most engagements begin with the Brand Audit: a two-week executive diagnostic that becomes the strategic roadmap we execute against.
Then the audit reads differently: you get a prioritized growth roadmap, not a repair list.
Your inquiry goes to a founder, not a sales rep.We'll tell you honestly whether the model fits.
RETAINER + GROWTH COMMISSION · EARNED ON AGREED YEAR-OVER-YEAR GROWTH
