Amazon Management
Seller Central and Vendor Central, or both running in parallel, run by the same executives who lead our fractional engagements.
Zero junior account managers, no ticket queue. Catalog, advertising and operations, managed to a P&L.
How an Engagement Runs
Two weeks. A full-account executive diagnostic across profitability, advertising, catalog and market opportunity, ending in a sequenced plan, with 50% credited back when we engage.
The audit's findings sequenced into your first quarter of execution: what gets fixed first, what compounds next, and the measures each move is accountable to.
From there, the fixed operating rhythm below: Weekly Collabs, Monthly Business Reviews and Quarterly Strategy Reviews, all measured on the P&L.
The Service
Most agencies are paid to generate activity.We protect Contribution Margin first, then compound growth on top of it.Every pillar below answers to that number.
Your listings become the highest-converting version of your brand: discoverable in search, differentiated on the page, and continuously tested. Traffic you already pay for turns into margin instead of bouncing.
Ad spend is treated as an investment with a required return, not a budget to burn. We cut waste first, then reinvest into the campaigns that build organic rank and reach new audiences.
Stock-outs, storage fees and account issues quietly erode profit. We run the supply chain and the Amazon relationship so the P&L never bleeds from the operational side.
The Differentiator
Joe Spann and Sarah Cornell built their careers inside Amazon: Joe in Marketplace Strategy and vendor growth, Sarah in Account Operations and Customer Success. The portfolios are in the ledger above.
Eddie Treizman built and grew brands as a Seller on Amazon, focused on Marketing Strategy, Conversion Optimization, Demand Generation, and technology.
Most agencies have one of those perspectives.The two together are what your Amazon Channel actually needs.
Onboarding · The 90-Day Roadmap in Practice
No discovery quarter. The audit's findings become a phased plan across the same four areas we report on, so from week one you know what's being fixed, what's being built, and when it compounds.
You stop running the account day to day.
Account health assessment, profitability analysis at account and SKU level, pricing strategy and the first sales forecast.
Stop wasted spend on non-converting terms, set TACoS targets and campaign baselines, capture missed traffic.
Main and secondary image refresh starts on your highest-velocity products, alongside titles, bullets and backend SEO; storefront revamp begins.
Inventory replenishment aligned with the forecast, safety stock buffers, attribution tracking set up.
You stop chasing bids, dayparting and negatives.
Competitive landscape, customer value and seasonal positioning, new product opportunity analysis.
Competitor keyword targeting launches, ROI analyzed by campaign type, placements refined.
Image refresh extends across the rest of the catalog, A+ Premium optimization, cleanup of discontinued listings.
Demand forecasting integrated with velocity data, reorder points adjusted to real lead times.
You stop asking where growth will come from next.
Long-term strategy framework, marketplace expansion planning, new product decisions.
Sponsored Brands and video pilots, DSP evaluation, Amazon Marketing Cloud set up.
A/B testing on images and content, optimization extended across the long tail of the catalog.
SOP enhancements, a returns reduction protocol and a customer feedback loop in place.
The Execution Rhythm
Every review opens on the P&L, not a slide of vanity metrics, and covers the same four oversight areas: profitability, Sales Performance, Advertising Performance and Catalog Performance. You always know what's happening, why, and what we're doing next.
Working sessions with your team on what moved this week: sales pace, advertising returns, catalog changes and any inventory or account flags, each paired with the action being taken.
A full read of the P&L: contribution margin by product line, advertising efficiency against target, catalog conversion trends, and where next month's effort concentrates.
Zoom out with the executives: profitability trajectory, category position, what the flywheel unlocked, and the strategic priorities for the next quarter.
Tracked Accountability
Every promise made on your account carries an owner and a date, and sits in exactly one of eight tracked states until it closes.Overdue and unmentioned is a state we track by name, because that is what quiet failure looks like.
FAQ
Both. We run Seller Central and Vendor Central, including hybrid setups where a brand operates the two in parallel. We've run both models from inside Amazon and as Sellers on it, so the recommendation follows your margins and control requirements, not our convenience.
Every initiative clears one test before it runs: does it compound revenue while defending profitability. Diagnosis comes before spend, so budget goes to identified problems and proven winners, and every review starts from the P&L rather than from vanity volume.
Weekly Collabs with your team plus Monthly and Quarterly business reviews, and every one covers the four areas that matter: profitability, sales performance, advertising performance and catalog performance. What changed, why it changed, and what we're doing about it.
We recommend starting with the Brand Audit: a two-week diagnostic of the account as it stands, with every finding paired to a recommended action in a prioritized sequence. It is recommended rather than required, so we can begin management directly if you would rather move now. Either way you get a smooth onboarding and a clear 90-day execution roadmap, so nothing drops during the transition.
Further Reading
Amazon channels rarely fail loudly. They plateau, and the plateau gets explained.
Joe Spann3 min read
Search "best Amazon agency" and you get lists. The criteria that would actually predict fit are not in any of them.
Joe Spann3 min read
An agency supplies capacity. A fractional executive supplies judgement. Most brands buy the wrong one, and find out two quarters later.
Joe Spann4 min read
Most selection processes measure the pitch. The pitch is built by the one group of people who will not be doing the work.
Sarah Cornell4 min read
The comparison is usually a salary against a retainer. That is the smallest part of what building the function costs.
Sarah Cornell3 min read
Most account management is reporting with a meeting attached. Here is what the work looks like when someone owns the outcome.
Sarah Cornell5 min read
Scope of Work
The operating work behind a well-run Amazon account.
Your inquiry goes to a founder, not a sales rep.We'll tell you honestly whether the model fits.
RETAINER + GROWTH COMMISSION · EARNED ON AGREED YEAR-OVER-YEAR GROWTH
