Channel Leadership
Agency, in-house or fractional.How to choose, how an engagement runs, and what senior ownership of the channel actually involves.
Signs Your Amazon Channel Is Underperforming
Amazon channels rarely fail loudly. They plateau, and the plateau gets explained.
Joe Spann6 August 20263 min read
What Consumer Brands Should Demand From Amazon Management
Search "best Amazon agency" and you get lists. The criteria that would actually predict fit are not in any of them.
Joe Spann6 August 20263 min read
Agency, Fractional Executive, or Both
An agency supplies capacity. A fractional executive supplies judgement. Most brands buy the wrong one, and find out two quarters later.
Joe Spann6 August 20264 min read
How to Choose an Amazon Agency
Most selection processes measure the pitch. The pitch is built by the one group of people who will not be doing the work.
Sarah Cornell6 August 20264 min read
What In-House Actually Costs
The comparison is usually a salary against a retainer. That is the smallest part of what building the function costs.
Sarah Cornell6 August 20263 min read
What Good Amazon Account Management Looks Like
Most account management is reporting with a meeting attached. Here is what the work looks like when someone owns the outcome.
Sarah Cornell6 August 20265 min read