Retail Expansion
From Marketplace
to the Shelf.
We collaborate with brands moving into physical retail. Not as a broker, and not instead of your team, but on the parts where marketplace data changes the conversation.
the retail shelf.
What We Contribute
Four places where the online channel decides how the retail conversation goes.
Proof A Buyer Recognises
Velocity, repeat rate, review sentiment and category share are the evidence a category buyer already understands. Most brands have it and cannot assemble it.
Pricing Architecture
Shelf price, marketplace price and MAP have to be decided together. Deciding them separately is how a brand loses the Buy Box to its own retail partner.
Channel Conflict
Unauthorised sellers and unmanaged distribution surface fast once volume grows. Better addressed before a retailer discovers it than after.
Assortment Fit
The SKUs that perform on a marketplace are not always the SKUs that belong on a shelf. Pack size, price point and shopper mission all differ.
This is a collaboration, and we are explicit about the boundary.We do not place products, negotiate terms or act as your broker.We make the online channel the asset that supports the conversation.
Considering retail, and want the marketplace side to hold up to scrutiny?