Recover ownership
Brand Registry enforcement began in the second month and continued through ongoing monitoring. Buy Box recovery became a standing operational responsibility.
Case Study · Automotive portfolio
Recovering the Buy Box. Restoring Growth.
A two-brand automotive portfolio needed more than an account handover. Amplify connected Brand Protection, catalog repair and advertising under one operating plan.
December 2025–July 2026 · Eight-month engagement
96.4%
Session-weighted Buy Box ownership
Share of customer sessions · 0–100% scale
+8.4 percentage points135 listings returned to 90%+ ownership
Explore the results The Starting Point
Protect the Sale Before Buying More Traffic.
The portfolio covered more than 450 active ASINs across two automotive and offroad brands on Amazon US. Amplify took over in December 2025. Buy Box loss was worsening, listings underplayed fitment, and the second brand had effectively no advertising program.
The Work
One Plan. Connected Execution.
Rebuild the catalog
More than 110 listings received new copy and imagery. The work brought fitment into the buying decision and included title rewrites ahead of the stated compliance deadline.
Rebuild advertising
Campaign architecture was rebuilt and Amazon Marketing Cloud audiences were added. Advertising, catalog changes and account operations were managed together.
The Results
What Changed.
December 2025–July 2026 · Eight-month engagement
135 listings
Returned to at least 90% Buy Box ownership
Reported recovery count across the engagement.
+12.8%
Portfolio revenue
Second half of the eight-month engagement versus the first half.
110+ listings
Rebuilt with copy and imagery
Catalog production completed during the engagement.
| Measure | Starting point / baseline | Reported outcome | Context |
|---|---|---|---|
| Session-weighted Buy Box ownership | 88.0% | 96.4% | Recovery reporting |
| Share of catalog below 90% Buy Box ownership | 43.7% | 15.9% | First brand |
| Sessions exposed to Buy Box loss | 35% | 9% | Recovery reporting |
| Revenue growth | First half of engagement | +12.8% | Portfolio; second half versus first half |
| Revenue growth | First half of engagement | +20.3% | First brand; second half versus first half |
| Total advertising cost of sales (TACoS) | 15.7% | 9.3% | Second brand |
| Cost per click (CPC) | $0.87 | $0.43 | Second brand |
The Takeaway
Ownership Comes Before Scale.
Brand Protection, product-page quality and advertising support one another. This transition used the handover to rebuild the operating standard, rather than carry forward the inherited account structure.
Measurement Notes
Reporting covers December 2025 through July 2026. Portfolio revenue comparisons use the second half of that engagement versus the first; they are not year-over-year figures. The engagement summary reports $2.0M in revenue managed during the period, not $2.0M in incremental revenue. Listing counts, catalog shares and session-weighted ownership are separate measures; no recovery count has been inferred by subtracting the percentages.
Source: Amplify eComm engagement reporting, summarized September 2026. Client identity withheld.
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