Advertising and Profitability
Advertising Efficiency, ACoS and TACoS, fees, returns, and the margin arithmetic underneath the reporting.
How Amazon Advertising Actually Works
Three campaign types and a bidding strategy is the interface. The mechanism is an auction with a relevance filter in front of it.
Eddie Treizman6 August 20263 min read
ACoS, TACoS, and the Only Number That Pays You
Two advertising ratios dominate every Amazon reporting deck. Neither one tells you whether the business made money.
Eddie Treizman6 August 20264 min read
Where Amazon Margin Actually Leaks
Margin is rarely lost in a decision. It is lost in a size tier, a return rate and a fee schedule nobody re-read.
Joe Spann6 August 20265 min read