Listings and Organic Rank
Listing structure, Catalog Integrity, A+ Content, images, and how a product earns organic position rather than buying it.
Amazon Listing Optimization: What Actually Moves Rank
Most listing work is cosmetic. The work that moves rank is duller and happens in places nobody screenshots.
Eddie Treizman6 August 20264 min read
Alexa for Shopping Is Not a Rebrand of Rufus
The name changed on 13 May 2026 and everyone reported the name. Three things changed, and the name was the least important of them.
Eddie Treizman6 August 20266 min read