Customers and Positioning
Who actually buys the product, what they are deciding between, and how that becomes execution rather than a task list.
The Customer Question Amazon Data Cannot Answer
Amazon tells you what sold, to which postcode, after which click. It never tells you why.
Eddie Treizman6 August 20262 min read
How Positioning Becomes Amazon Execution
Most positioning work dies as a document. The failure is not the thinking. Nothing downstream was obliged to change.
Eddie Treizman6 August 20262 min read
Your Amazon Buyer Is Not Your DTC Buyer
The product is the same and the customer is not. The two channels select for different people at different moments.
Eddie Treizman6 August 20263 min read